Overview

Job Summary

Nidec is the world’s No.1 comprehensive motor and drive manufacturer handling “everything that spins and moves,” ranging from miniature to gigantic. With over 140,000 employees worldwide, Nidec is a global enterprise comprising over 300 subsidiaries and affiliates. The company manufactures commercial motors, industrial motors, appliance motors, and controls, and supplies high‑efficiency motors for industrial applications such as water treatment, mining, oil and gas, and power generation, as well as for commercial applications like pool and spa equipment, condensers, cooling towers, and large refrigeration units.

Job Description

The Digital Marketing Manager creates and executes the digital marketing strategies for Nidec Automation. This role will lead our digital strategies around demand generation and digital enablement for sales and customers, emphasizing measurable performance, continuous optimization, and alignment with Nidec’s global brand standards.

Responsibilities

  • Develop and execute B2B digital marketing strategies that support company growth, pipeline development, and revenue objectives
  • Own and evolve our digital ecosystem, including websites, ecommerce capabilities, and product selection and configuration tools
  • Partner closely with sales and product management to align digital initiatives with commercial priorities, sales enablement, and go‑to‑market strategies
  • Optimize website content, landing pages, and conversion paths to drive engagement and high‑quality leads from technical audiences
  • Plan, execute, and optimize digital demand‑generation programs across search, social, and retargeting channels with a strong focus on ROI and lead quality
  • Leverage analytics and performance data to measure results, report insights, and continuously improve digital effectiveness
  • Manage digital marketing budgets and forecasting to ensure efficient use of resources and measurable impact
  • Coordinate with external agencies and internal shared‑service teams to deliver digital initiatives on time and on brand
  • Manage and optimize customer‑facing configure‑price‑quote (CPQ) tools to reduce time‑to‑configuration and improve conversion rates
  • Analyze CPQ usage and performance data, translating insights into recommendations that inform product roadmap and innovation decisions
  • Stay current on industrial B2B digital marketing trends, platforms, and best practices to drive continuous improvement
  • Regularly communicate performance, insights, and outcomes of digital marketing initiatives to key stakeholders

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field and 5+ years of experience in B2B digital marketing, preferably within industrial, manufacturing, or automation environments
  • Experience with management of an ecommerce solution; implementation experience is a plus
  • Experience with management of a customer‑facing CPQ solution; implementation experience is a plus
  • Experience with DAM (Sitecore preferred)
  • Experience with CRM (Salesforce preferred) and marketing automation platforms
  • Ability to communicate technical concepts clearly to varied audiences
  • Strong analytical skills with experience translating data into actionable insights
  • Experience managing budgets, agencies, and cross‑functional stakeholders
  • Excellent project management, communication, and collaboration skills

Travel

  • Minimal travel required (approximately 5–10 %); occasional travel for meetings, training, or industry conferences as needed

Languages

  • English required

Additional Job Details

Nidec is an Equal Employment Opportunity (EEO) and affirmative action employer encouraging diversity in the workplace. All qualified applicants receive consideration for employment without regard to age, gender, gender identity, sexual orientation, race, color, genetic information, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by law. For more information regarding your EEO rights as an applicant, please visit http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

No Soliciting

Nidec will not accept unsolicited resumes from individual recruiters or third‑party recruiting agencies in response to Nidec job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. Pre‑approval from the Nidec Talent Acquisition team is required before any external candidate can be submitted and such candidate must be submitted to the Nidec Talent Acquisition team.

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