Overview
Manager, Marketing FONO – Woodland Hills, 91367, United States of America
How we LEAD:
Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office.
How you’ll CREATE:
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Create artist brand strategies focused on building narrative and super fandoms.
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Plan Direct to consumer tactics focused on developing artists.
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Responsible for ensuring an always-on fan facing strategy with the artist.
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Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
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Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
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Create and Implement artist brand and narrative guidelines. Must have a strong knowledge base of Spotify / YouTube / Apple Music and their
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Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
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Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)
Bring your VIBE:
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Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.
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Bachelors degree in marketing, Communications, Design, or a related field
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3+ years of experience in brand strategy, copywriting, and creative design
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Minimum of 4 years of experience in marketing, ideally for an ad agency
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Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
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Exceptional creative and design skills with a portfolio showcasing your work.
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Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
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Proven experience in developing and implementing successful brand strategies and marketing campaigns
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Ability to think strategically while also paying attention to detail