Overview

Your challenges

  • Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results

  • Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders

  • Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking

  • Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results

  • Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget

  • Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching

  • Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software

  • Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads

  • Create and optimize event “packages” so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.

  • Drive the overall webinar experience, including consulting on best practices for engagement.

  • Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations

  • Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness

Your expertise

  • Up to 20% travel requirement (domestic & international)

  • Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration

  • Minimum of 5-7 years of related work experience in marketing

  • Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.

  • Working knowledge of CRM systems (Microsoft Dynamics a plus)

  • Knowledge of Power BI and SAP preferred

  • Life science industry experience is desirable

  • Strong project management skills

Your benefits at Eppendorf

  • Compensation: $110k – $125k annually

  • Comprehensive Bonus Structure

  • Remote position

  • Competitive total rewards package including health, financial, and education benefits

  • Contribute to improving the human living condition

  • Direct impact on business

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