Overview

Looking for a strategic marketing leader to act as the “GM” of a business unit—owning brand performance, driving revenue and margin growth, and leading cross‑functional execution.

This role blends P&L ownership, brand strategy, consumer insight, and innovation, with a strong partnership across Sales, Product, Finance, and Integrated Marketing. You’ll lead annual planning, shape go‑to‑market strategies, and build a high‑performing team to deliver measurable business results.

Responsibilities & Duties:

Brand Ownership & Business Strategy

  • Own brand strategy and positioning within the business unit, ensuring alignment with enterprise brand principles and BU‑specific consumer jobs‑to‑be‑done.
  • Lead development of the BU brand plan, including segmentation, targeting, pricing architecture, product mix and whitespace opportunities.
  • Translate business goals into marketing strategies that drive volume, margin and share.
  • Lead long‑range business planning in collaboration with Finance, Product and Sales, anchoring growth in data‑driven marketing levers.

Annual Planning & Commercial Execution

  • Develop and execute the BU’s annual marketing calendar, including campaigns, promotions, product launches and merchandising initiatives.
  • Collaborate closely with Sales, Channel Marketing and Product to align marketing efforts with in‑market realities and operational capabilities.
  • Set promotion and offer strategy, using historical performance, competitor intelligence and forecast modeling to inform decisions.

Consumer Insight & Brand Health

  • Own consumer understanding for the BU managing segmentation, need states, path‑to‑purchase and post‑purchase behavior.
  • Monitor brand health, competitive performance and customer feedback; turn insights into action.
  • Partner with Integrated Marketing on campaign brief development and performance tracking.
  • Work with Product Development on the business unit’s innovation roadmap ensuring new product launches are rooted in consumer insight and have clear go‑to‑market strategies.
  • Define launch positioning, messaging and marketing investment for new offers and experiences.

Budget Ownership & Performance Tracking

  • Manage the BU marketing budget including promotional offers, creative and media contributions.
  • Own revenue and margin forecasts tied to marketing inputs.
  • Use dashboards and MBRs to track performance against plan; optimize in real‑time.

Team Leadership & Cross‑Functional Influence

  • Lead and mentor a team of brand marketers, channel marketers and analysts.
  • Drive collaboration across Integrated Marketing, Sales, Finance, Product and Care.
  • Champion test‑and‑learn culture and accountable marketing practices.

Requirements:

  • Bachelor’s degree required; MBA or related graduate degree strongly preferred.
  • 10+ years in brand management, marketing, or commercial strategy roles with demonstrated accountability for business outcomes.
  • Experience owning a brand or product P&L; telecom, tech, or CPG industry experience preferred.
  • Strong analytical and strategic planning skills with proven results in revenue and margin growth.
  • Comfortable operating in matrixed organizations and influencing at executive levels.
  • Skilled in consumer insights, competitive analysis, and full‑funnel marketing strategy.

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