Overview

  1. Performance
    • Develop and implement account plans that align HMSA products and strategic objectives to employer groups’ objectives and benefit programs.
    • Use exceptional selling skills to promote and implement products and services through various methods, including site visits, correspondence, telephone, email/internet, power point presentations, and one-on-one customer service.
    • Protect HMSA’s market share through the successful renewal and retention of assigned accounts.
    • Meet goals, minimum activity requirements, key performance metrics and achieve annual sales revenue and membership growth objectives.
    • Identify, create and implement action plans for all at-risk accounts.
  2. Relationships
    • Manage 100-150 accounts and provide solutions based on customer requests.
    • Serve as a conduit of HMSA products and services for customers.
    • Expand relationship with groups through the sale of new products; coordinate problem solving associated with group inquiries.
    • Participate in account planning with employer groups.
    • Educate employer groups on HMSA and industry trends and the impact of these trends on cost and utilization.
    • Manage internal and external customer relationships to ensure that employer needs are identified and addressed.
    • Work with USAble Life for ancillary product proposal development.
    • Provide input to Marketing department for marketing strategy development.
  3. Analysis
    • Evaluate customer’s business requirements and develop proposals that meet or exceed customers’ requirements.
    • Understand and identify the strategic vision and objectives within the employer group organizations while aligning HMSA products and services to ensure those business objectives are achieved.
  4. Industry knowledge
    • Actively maintain an understanding of the drivers and trends within HMSA and the healthcare industry that affect HMSA’s employer groups and shape their business and buying decisions.
    • Responsible for bringing information about the marketplace, customer needs perspectives, expectations, demands and requests to HMSA (obtain competitor information from within each assigned account).
    • Maintain awareness of competitive activities and opportunities. Research and communicate marketing and sales intelligence relating to competition and changes in the marketplace.
    • Participate with employee health benefits professional organizations.
  5. Administrative
    • Maintain accurate records of all account activity and provide management with a weekly report on proposal/sales activity, jeopardy/lost accounts, major servicing issues.
  6. Performs all other miscellaneous responsibilities and duties as assigned or directed

#LI-Hybrid

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