Overview

Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist

Location: Dallas, TX | New York, NY | Chicago, IL

Job Summary

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Marketing Automation Specialist to drive the end-to-end execution and optimization of digital marketing campaigns across multiple consumer and patient-focused brands. The ideal candidate will possess deep expertise in Salesforce Marketing Cloud, Data Cloud, journey orchestration, audience segmentation, email/SMS marketing automation, and personalization strategies. This role will serve as a subject matter expert, partnering with cross-functional teams including Marketing, Analytics, IT, Compliance, Creative, and external agencies to deliver highly targeted, compliant, and data-driven customer engagement programs.

Key Responsibilities

  • Design, develop, and execute email and SMS campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio).
  • Build and manage sophisticated customer journeys, Data Cloud audiences, and Data Extensions.
  • Develop dynamic and personalized marketing experiences utilizing AMPScript, SQL, SSJS, and AI-driven capabilities.
  • Configure and optimize Automation Studio workflows and campaign automation processes.
  • Create and implement A/B testing frameworks to improve engagement, conversion, and customer experience.
  • Monitor campaign performance, deliverability, inbox placement, and engagement KPIs.
  • Perform end-to-end QA testing across campaigns, data integrations, automations, and new platform features.
  • Collaborate with Marketing, Creative, Analytics, IT, Compliance, and external partners to align campaign execution with business objectives.
  • Support onboarding and integration of newly acquired brands into the Salesforce Marketing Cloud ecosystem.
  • Develop best-practice documentation, strategic playbooks, and training materials for internal stakeholders.
  • Ensure compliance with HIPAA, GDPR, CAN-SPAM, accessibility standards, and other regulatory requirements.
  • Evaluate and implement emerging AI/ML capabilities within Salesforce and related marketing technologies.

Required Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, Information Systems, or a related field.
  • 5+ years of hands‑on Salesforce Marketing Cloud experience.
  • Strong expertise in:
    • Email Studio
    • Journey Builder
    • Automation Studio
    • Mobile Studio
    • Data Extensions
    • Audience Segmentation
  • Proficiency in:
    • AMPScript
    • SQL
    • Server‑Side JavaScript (SSJS)
  • Experience building and optimizing multi‑channel marketing campaigns.
  • Strong understanding of email marketing best practices, deliverability, and campaign analytics.
  • Excellent communication, stakeholder management, and project coordination skills.

Preferred Qualifications

  • Salesforce Marketing Cloud Email Specialist Certification (Required).
  • Salesforce Marketing Cloud Consultant Certification.
  • Salesforce Marketing Cloud Developer Certification.
  • Salesforce Data Cloud Certification.
  • Salesforce AI Associate Certification.
  • Experience within Healthcare, Life Sciences, Insurance, or other highly regulated industries.
  • Experience supporting mergers, acquisitions, and brand integrations.
  • Knowledge of API integrations, external data workflows, and marketing technology ecosystems.
  • Familiarity with deliverability and inbox placement tools such as:
    • Everest
    • Return Path
    • 250ok

Technical Skills

  • Salesforce Marketing Cloud
  • Salesforce Data Cloud
  • AMPScript
  • SQL
  • SSJS
  • Journey Builder
  • Email Studio
  • Mobile Studio
  • Automation Studio
  • Audience Builder
  • Email Deliverability
  • Marketing Automation
  • Customer Journeys
  • Personalization
  • A/B Testing
  • SMS Marketing
  • API Integrations
  • Data Management
  • Campaign Analytics
  • AI-Driven Marketing

Soft Skills

  • Strong analytical and problem‑solving abilities.
  • Exceptional attention to detail.
  • Ability to manage multiple priorities in a fast‑paced environment.
  • Excellent collaboration and stakeholder engagement skills.
  • Strong documentation and training capabilities.

Certifications

Required Certifications

  • Salesforce Marketing Cloud Email Specialist

Preferred Certifications

  • Salesforce Marketing Cloud Consultant
  • Salesforce Marketing Cloud Developer
  • Salesforce Certified AI Associate
  • Salesforce Data Cloud Certification

Employment Type

Contract

Work Authorization

Open to authorized candidates eligible to work in the United States.

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