Overview

The Opportunity

We are looking for a senior marketing leader to own and drive the entire marketing function, in Wynwood, Miami. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there.

What You’ll Own

Brand Strategy & Positioning

  • Define and own the brand voice, visual identity, and market positioning across all channels and audiences
  • Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators
  • Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR

Demand Generation & Growth

  • Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers
  • Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline
  • Develop go-to-market playbooks for new product features, market segments, and strategic partnerships

Content & Thought Leadership

  • Create and own a content strategy that positions them as the authoritative voice in the brand-creator economy
  • Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences
  • Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets

Product Marketing

  • Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption
  • Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win
  • Translate complex product capabilities — their Index, guerrilla-style location mapping, real-time analytics — into clear, benefit‑led messaging for buyers

Agency & Partner Marketing

  • Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets
  • Build co‑marketing and partnership opportunities with adjacent platforms, tools, and industry associations
  • Support outreach efforts with account‑based marketing strategies for high‑value agency and brand targets

Analytics & Reporting

  • Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not
  • Continuously optimize based on data — allocating budget and attention toward the highest‑performing channels and campaigns

You Bring

  • 3+ years of HubSpot experience, including building dashboards & automated reporting flows, while managing lead generation and multiple marketing channels
  • 7–15+ years of marketing experience, including roles at high‑growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies
  • Demonstrated experience owning full‑funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead
  • Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement
  • Proven track record building and executing go‑to‑market strategies that drove measurable pipeline, brand growth, or market share expansion
  • Hands‑on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management
  • Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence
  • Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level
  • Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity

Nice To Have (not Required)

  • Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers
  • Familiarity with two‑sided marketplace dynamics — marketing to both supply (creators) and demand (brands) simultaneously
  • Prior experience building a marketing org from 0 to 1 — defining headcount plans, writing job descriptions, and conducting first hires
  • Relationships within the creator economy, influencer marketing, or AdTech ecosystems
  • Experience with community‑led growth, product‑led growth, or partner‑channel marketing

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